Suds & Wags

01 — The brief

A concept brand mockup for a dog grooming business — built to show prospective clients what a fully realized, playful pet-services brand could look like across signage, packaging, merch and loyalty. The goal: prove that even a small grooming shop can have a brand world that feels intentional, joyful and instantly recognizable.

02 — The approach

We anchored Suds & Wags around a bubbly hand-drawn wordmark in sky blue and golden yellow, with a coral paw-print and ampersand to keep it warm and approachable. A clean tagline — "Every pup deserves a great hair day." — runs across every touchpoint. From there we extended the identity across a real-world toolkit: branded bandanas, a leash-clip poop bag dispenser, a die-cut "good hair day club" sticker featuring a happy golden retriever, business cards, a 9-stamp Loyal Pups Club loyalty card, and an exterior storefront lightbox sign with a custom bath-time pup illustration.

03 — The outcome

The mockup shows exactly what a pet-services owner gets when they hand brand work to us: a cohesive system, not a logo in isolation. Every piece — signage, merch, retention tools — speaks the same language, and the whole thing is ready to roll out the day they're ready to launch.