Grand Forks Beer Co.

01 — The brief

Grand Forks Beer Co. needed more than posts on a schedule — they needed a social presence that actually felt like the brewery: warm, hand-crafted, small-town proud, and unmistakably theirs. The job was to take an active community brand and translate every taproom moment — live music, trivia nights, new releases, seasonal events — into a feed that looked like one continuous story.

02 — The approach

We took full ownership of the Instagram presence: content direction, photography selection, all event graphics, and day-to-day posting. Every tile was designed against the GFBC brand guidelines — warm rust orange, deep cordovan, cream, forest green and amber gold, paired with the brewery's vintage-Americana typography and pine-tree mark. Live music announcements, trivia and bunko posters, seasonal events, new beer drops and customer reviews all got their own treatment, but always inside the same palette and type system so the grid reads as one cohesive piece from twenty feet away.

03 — The outcome

The result is a feed that does the work of a billboard — instantly recognizable as Grand Forks Beer Co. before you even read a caption. Followers grew, engagement climbed, and the brewery now has a social presence that matches the quality of the beer: consistent, characterful, and unmistakably on-brand across hundreds of posts.